Full Form of CTR

FULL FORM OF CTR – THE ABBREVIATION STANDS FOR FOLLOWING TERMS
Category Acronym Definition
Advertisement CTR Click Through Rate (CTR)

Click Through Rate (CTR) is used to measure success of an online advertising campaign. This success is determined by the ratio of number of clicks to the number of impressions of that advertisement.

For example, 100 users see the advertisement and only 1 of those 100 users click on the ad. Then in this case your CTR comes out to be 1%.

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